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Embracing intrapreneurship
The idea of intrapreneurship, or ‘dreamers who do’ as coined in the 70s by Gifford Pinchot III, can feel intangible at times, a lofty ideal saved for the likes of Meta or Sony. In reality, intrapreneurs are just employees who help their organisations to innovate in the same way an entrepreneur drives change in their start-up. They take risks and make a step change towards better impact for their customers – they are in the business of rapid evolution, not continuous improvement.
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