Understanding employee engagement

In 2010, Toyota (GB) carried out a staff survey which revealed that employees were proud to be working for the organisation and intended to stay with Toyota. However, when they answered the question ‘Does my company motivate me to go the extra mile?’, the answer was 28% below the high performing norm. Toyota wanted to discover why this was the case.

Making a deal to be accountable

To support the management population’s endeavours to become more accountable for employee engagement, we worked with employees to define and create their Management Deal. This is a set of guidelines, standards and behaviours that managers of all levels are expected to follow.

However, it is a deal and also emphasises the part employees can play in making the working relationship as effective as possible. In the Deal, managers promise to:

  • Give you clarity
  • Communicate with you
  • Support you
  • Coach you